anchorage [錨定]

Roland Barthes(1977) 用這個詞彙來說明:觀眾解讀圖像意義時,會受到圖說文字影響的現象。

圖片或照片屬於意義開放的文本,文字則用來引導觀眾對圖像進行特定的解讀(preferred reading)。即,「詞語錨定了所指的浮動鍊條」

All images are polysemous: they imply a “floating chain” of signifieds. Every society develops techniques to fix the floating chain of signifieds in such a way as to counter the terror of uncertain signs. The linguistic message serves as one of these techniques (Barthes, 1977:38-39).

References

  • Barthes, R. (1977). Image-Music-Text (S. Heath, Trans.). London: Harper Collins.