Matrix media / Curtin (2009)

Citation - Curtin, M. (2009). Matrix media. In G. Turner & J. Tay (Eds.), Television studies after TV (pp. 9-19).

Keyword -

從電視台、電視製播產業的變化,來觀察電視的演變。由電視廣播網絡(networks, television networks, broadcast network)轉變為跨足各種媒體平台的矩陣媒體(matrix media)。

Content

電視公司已經從廣播網絡,轉移到矩陣組合的時代。
> television companies seem to be undergoing a historic shift in their organizational structures, industry strategies and programming practices. US television, which was founded on principles of broadcast networking, is now moving into the matrix era – a shift that is emblematic of transformations taking place at media institutions around the world. (P.9)

2007 年,收視率調查加入三天內使用DVR收視。收視率調查包括廣告收視狀況。

電視遊戲機。2008-March-9 年任天堂發布「任天堂明星大亂鬥」,當天晚上18-24歲男性電視收視率下降14%。

電視公司進行多平台經營。

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