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Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius— and a lot of courage— to move in the opposite direction.

– (偽)愛因斯坦 (Albert Einstein), (真) E. F. Schumacher 1)

Not Einstein. This lovely little pearl of wisdom was written in 1973 by E. F. Schumacher in an essay entitled “Small is Beautiful.” The false attributions to Einstein started on the Internet in 1997, and a couple of years later in the British Medical Journal.