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— | two-step_flow [2016/11/21 11:31] (current) – created - external edit 127.0.0.1 | ||
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+ | == Two-step flow [二級傳播] | ||
+ | [[: | ||
+ | 大眾傳播的影響力不是直接的,而是間接透透過人們對話聊天而產生影響力。 | ||
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+ | > 有影響力的人或意見領袖(opinion leader)吸收的大眾傳播資訊較一般人多,因此他們較易受大眾傳播影響,並進而影響他人。(Baran, | ||
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+ | == Metadata/ | ||
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+ | {{backlinks> | ||
+ | {{tag>}} |