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— | technology_acceptance_model [2016/10/23 04:11] (current) – created - external edit 127.0.0.1 | ||
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+ | == Technology Acceptance Model (科技接受模型) | ||
+ | * 提出: Fred Davis (1989) | ||
+ | * 認為人對於新科技或技術物的接受使用行為,受到使用意圖(intention)的影響。而使用意圖則受對於這項科技的態度影響。態度則受到科技的「有用性認知 (perceived usefulness)及易用性認知 (perceived ease of use)」所影響。簡單又有用,接受與使用的意圖就高;難用又沒有什麼好處,接受使用的意圖就低。 | ||
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+ | == Metadata/ | ||
+ | |||
+ | {{backlinks> | ||
+ | {{tag>}} |