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study:wipperfurth_a._2005_._brand_hijack [2017/01/11 01:44]
xxc [Brand hijack / Wipperfurth (2005)]
study:wipperfurth_a._2005_._brand_hijack [2017/01/11 01:48] (current)
xxc [Brand hijack / Wipperfurth (2005)]
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 **Keyword** - [[:​marketing]],​ [[:​branding]] **Keyword** - [[:​marketing]],​ [[:​branding]]
  
- +品牌「刻意」讓消費者去塑造品牌意義,使消費者感覺自己是某個大熱潮的一分子,像是品牌被一群有共同興趣的消費者給綁架,一種「非品牌塑造的品牌」策略。
 == Content == == Content ==