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study:bettencourt_l._a_lusch_r._f_vargo_s._l._2014_._a_service_lens_on_value_creation [2018/08/12 09:43]
Charles Chen [A Service Lens for Marketing: Four Value Creation Premises]
study:bettencourt_l._a_lusch_r._f_vargo_s._l._2014_._a_service_lens_on_value_creation [2018/08/12 09:52] (current)
Charles Chen [A Service Lens for Marketing: Four Value Creation Premises]
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 * 哪些是服務潛在的資源(內部或外部)?​ 對顧客有多大的價值?​ \\ What is the “service potential” of internal and external resources? How might the service potential of current resources be enhanced based on the value priorities of customers? * 哪些是服務潛在的資源(內部或外部)?​ 對顧客有多大的價值?​ \\ What is the “service potential” of internal and external resources? How might the service potential of current resources be enhanced based on the value priorities of customers?
 * 公司的能力能否更好的結合顧客資源、企業夥伴、社會?​ 哪些是必要的新資源?​ \\ How might company know-how be better integrated with the resources of customers, partners, and society at large to deliver beneficial service? What new resources, institutions,​ and structures might be required? * 公司的能力能否更好的結合顧客資源、企業夥伴、社會?​ 哪些是必要的新資源?​ \\ How might company know-how be better integrated with the resources of customers, partners, and society at large to deliver beneficial service? What new resources, institutions,​ and structures might be required?
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 +|價值只存在於,滿足用途的特定脈絡中。 \\ Value is always specific to the context in which a job is done. |<​WRAP>​
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 +* 整體顧客體驗看起來如何?​ 公司所負責提供的顧客體驗看起來如何?​ \\ What does the total customer experience look like in getting a job done? What does the total customer experience with a company offering entail?
 +* 脈絡如何形塑顧客的工作成功標準?​ \\ How are customers’ success criteria in getting a job done shaped by context?
 +* 脈絡如何影響顧客完成工作的能力?​ 取用資源、阻礙、等等?​ 什麼導致浪費、失敗、與次佳的結果?​ \\ How does context affect customers’ ability to get a job done – access to resources, barriers to success, and so on? What are the causes of waste, failure, and suboptimal results in getting a job done?
 +* 如何把公司的產品打造為有魅力的服務?​ 哪些是必要整合的資源?​ \\ How might company offerings be shaped to provide desired service in the unique contexts in which they will be used? What unique resource integration is required?
  
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