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+ | ~~NOTOC~~ | ||
+ | == phatic communication / 社交傳播 | ||
+ | * 為了維持或加強社會關係的傳播。目的不在於表達與傳遞訊息。 | ||
+ | * [[: | ||
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+ | > 許多隨意交談、多數的民間藝術、禮貌行為等均屬社交傳播。[流行文化]大多具有某種重要的社交傳播功能,正如[龐克]或[嬉皮]之類[次文化]所有的服裝風格、語言類型與音樂趣味。社交傳播有助於將文化與共同體(communities)整合起來,因為它是表達其共同趣味、期望及經驗的方法,所以也是認同與確定其文化身分方法。按照Jakobson的論述,某一訊息的社交功能具有面向這一信道(channel)的定向性(orientation),這種功能就是確立與保持同受話者的接觸。(Fiske, | ||
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+ | == References | ||
+ | |||
+ | * Fiske, J. (1994). phatic communication. In T. O' | ||
+ | * http:// | ||
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+ | == Metadata/ | ||
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+ | {{backlinks> | ||
+ | {{tag>}} |