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personas [2012/02/12 18:09]
Charles Chen [Cooper-Personas]
personas [2016/10/22 20:11] (current)
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 ==== 作為設計工具的Personas 之目的 ==== 作為設計工具的Personas 之目的
-[[:​people:​Alan Cooper]](2007)(([[:​study:​Cooper,​ A., Reimann, R., & Cronin, D. (2007). About face 3]]: the essentials of interaction design. P.78))認為 Personas 應用在設計上,可以達成以下目的:+[[:​people:​Alan Cooper]](2007)(([[:​study:​Cooper,​ A., Reimann, R., & Cronin, D. (2007). About face 3]]: the essentials of interaction design. P.78-9))認為 Personas 應用在設計上,可以達成以下目的:
  
 * 決定產品規格與作用。Personas 所定義的目的與任務,可以提供設計工作的基礎。\\ <fs 50%>​Determine what a product should do and how it should behave. Persona goals and tasks provide the foundation for the design effort.</​fs>​ * 決定產品規格與作用。Personas 所定義的目的與任務,可以提供設計工作的基礎。\\ <fs 50%>​Determine what a product should do and how it should behave. Persona goals and tasks provide the foundation for the design effort.</​fs>​
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 * 測量設計效力。Personas 無法取代以真人來進行測試的有效性,但提供設計者一個解決設計問題的有效的工具,並在真人測試前提供一個有力的設計基準。\\ <fs 50%>​Measure the design'​s effectiveness. Design choices can be tested on a persona in the same way that they can be shown to a real user during the formative process. Although this doesn'​t replace the need to test with real users, it provides a powerful reality-check tool for designers trying to solve design problems. This allows design iteration to occur rapidly and inexpensively at the whiteboard, and it results in a far stronger design baseline when the time comes to test with actual people.</​fs>​ * 測量設計效力。Personas 無法取代以真人來進行測試的有效性,但提供設計者一個解決設計問題的有效的工具,並在真人測試前提供一個有力的設計基準。\\ <fs 50%>​Measure the design'​s effectiveness. Design choices can be tested on a persona in the same way that they can be shown to a real user during the formative process. Although this doesn'​t replace the need to test with real users, it provides a powerful reality-check tool for designers trying to solve design problems. This allows design iteration to occur rapidly and inexpensively at the whiteboard, and it results in a far stronger design baseline when the time comes to test with actual people.</​fs>​
 * 協助其他與產品相關的工作,如行銷與銷售計畫擬定。\\ <fs 50%>​Contribute to other product-related efforts such as marketing and sales plans. The authors have seen their c1ientsrepurpose personas across their organization,​ informing marketing campaigns, organizational structure, and other strategic planning activities. Business units outside of product development desire sophisticated knowledge of a product'​s users and typically view personas with great interest.</​fs>​ * 協助其他與產品相關的工作,如行銷與銷售計畫擬定。\\ <fs 50%>​Contribute to other product-related efforts such as marketing and sales plans. The authors have seen their c1ientsrepurpose personas across their organization,​ informing marketing campaigns, organizational structure, and other strategic planning activities. Business units outside of product development desire sophisticated knowledge of a product'​s users and typically view personas with great interest.</​fs>​
 +
 +[[:​people:​Alan Cooper]](2007)(([[:​study:​Cooper,​ A., Reimann, R., & Cronin, D. (2007). About face 3]]: the essentials of interaction design. P.79-80))認為 Personas 可以避免三種設計問題:
 +* 變形蟲使用者(The elastic user)
 +* 自我感覺良好(Self-referential design)
 +* 特異的個案(Edge cases)
 +
 ==== Cooper-Personas ==== Cooper-Personas