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— | diffusion_of_innovations [2016/10/23 04:11] (current) – created - external edit 127.0.0.1 | ||
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+ | == 創新擴散理論 | Diffusion of innovations | ||
+ | Key Person: [[: | ||
+ | Key Publication: | ||
+ | |||
+ | * 創新擴散理論(Diffusion of innovations)是一種解釋新的想法、技術如何傳佈與擴散的理論。 | ||
+ | * 由傳播學者[[: | ||
+ | |||
+ | === 內涵 | ||
+ | * 創新是經由參與者們的社會管道,隨著時間漸漸傳佈開來的。 | ||
+ | * 影響新事物散佈的四要素: | ||
+ | ** 新事物本身(innovation) | ||
+ | ** 傳播管道(communication channels) | ||
+ | ** 時間(time) | ||
+ | ** 社會系統(social system) | ||
+ | * 傳播過程依賴人資本(human captial) | ||
+ | * The innovation must be widely adopted in order to self-sustain. | ||
+ | * 採用者的分類 | ||
+ | ** 創新者(innovators) | ||
+ | ** 早期採用者(early adopters) | ||
+ | ** 早期大眾(early majority) | ||
+ | ** 晚期大眾(late majority) | ||
+ | ** 落後者(laggards) | ||
+ | * adoption rate & critical mass | ||
+ | |||
+ | == Note | ||
+ | |||
+ | == References | ||
+ | * [[wp> | ||
+ | |||
+ | == Metadata/ | ||
+ | |||
+ | {{backlinks> | ||
+ | {{tag>}} |