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diffusion_of_innovations [2016/10/23 04:11] (current) – created - external edit 127.0.0.1
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 +== 創新擴散理論 | Diffusion of innovations
  
 +Key Person: [[:people:Everett Rogers]] \\ 
 +Key Publication: Rogers, E. (1962).Diffusion of innovations.
 +
 +* 創新擴散理論(Diffusion of innovations)是一種解釋新的想法、技術如何傳佈與擴散的理論。
 +* 由傳播學者[[:people:Everett Rogers]]提出。(1962)
 +
 +=== 內涵
 +* 創新是經由參與者們的社會管道,隨著時間漸漸傳佈開來的。
 +* 影響新事物散佈的四要素:
 +** 新事物本身(innovation)
 +** 傳播管道(communication channels)
 +** 時間(time)
 +** 社會系統(social system)
 +* 傳播過程依賴人資本(human captial)
 +* The innovation must be widely adopted in order to self-sustain. 
 +* 採用者的分類
 +** 創新者(innovators)
 +** 早期採用者(early adopters)
 +** 早期大眾(early majority)
 +** 晚期大眾(late majority)
 +** 落後者(laggards)
 +* adoption rate & critical mass
 +
 +== Note 
 +
 +== References
 +* [[wp>diffusion of innovations]]
 +
 +== Metadata/Backlinks 
 +
 +{{backlinks>.}}
 +{{tag>}}