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cultivation_theory [2016/10/23 04:12] (current)
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 +== Cultivation theory [涵化理論]
  
 +by [[:​people:​George Gerbner]]
 +
 +Assumptions:​
 +* 電視與其他大眾傳播媒體不同。是當代社會文化的中心。
 +* 電視形塑社會思考的方式。
 +* 電視的效果是有限的。
 +
 +電視節目內容對社會有巨大的影響力,但因為效果有限,並非透過單一的節目內容傳遞就能有效果。而是透過不斷重複出現的電視圖像,對人們如何理解社會,如何表達社會,產生了潛移默化的「教化」。
 +
 +> 電視是將大多數人們標準所該扮演的角色與行為的社會化媒體。 \\ <fs x-small>​Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation. (Gerbner et al., 1986:​175)</​fs>​
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 +> Gerbner 關心電視產生意識形態的制度性權力。他認為電視是由菁英控制的,能滿足不同大眾市場需求的機構之後,並[電視]將操作性的定義為節目的「資訊系統」:標準化圖像的擴大漣漪(1986)。[電視系統]是不斷重複的圖像流,而非某個節目提供社會權力樣本資料的訊息 。透過經年累月研究所累積的節目資料,Gerbner 發現了電視權力存在的事實證據:一種限制人們表達範圍的權力,以及限制用來理解自己所處社會的權力。(p.50)\\ <fs x-small>​Gerbner’s primary analytical concern is the institutional power of television to generate ideology. After first analyzing television as an elite controlled corporate institution with distinctive massmarketing requirements,​ he operationally defines its ideological workings as the “message system” of programming:​ a widening circle of standardized images that cut across the widest variety of programs (1986). For Gerbner, it is the overall flow of imagery with its repetitions,​ rather than the messages of specific shows that provides the most compelling data of social power. By counting instances of, say, violence, across random samples of programming,​ and charting variations in such depictions over years of study, Gerbner uncovers facts that provide evidence of television’s power: a power to limit the range of representations that people have access to and which they can use in making sense of their own social worlds. (p.42)</​fs>​(([[:​study:​Lembo,​ R. (2000). Thinking through television]]. Cambridge University Press.))
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 +* [[:​study:​Gerbner,​ G., & Gross, L. (1976). Living with television]]:​ The violence profile. Journal of Communication,​ 26(2), 172-194. ​
 +* [[:​study:​Gerbner,​ G., Gross, L., Morgan, M., & Signorielli,​ N. (1986). Living with television]]:​ The dynamics of the cultivation process. In J. Bryant & D. Zillman (Eds.), Perspectives on media effects (pp. 17-40). Hillsdale,​N.J:​ Lawrence Erlbaum.
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 +== Metadata/​Backlinks ​
 +
 +{{backlinks>​.}}
 +{{tag>​communication communication_theory}}