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anchorage [2016/10/23 04:11] (current)
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 +== anchorage [錨定]
  
 +[[:​people:​Roland Barthes]](1977) 用這個詞彙來說明:觀眾解讀圖像意義時,會受到圖說文字影響的現象。
 +
 +圖片或照片屬於意義開放的文本,文字則用來引導觀眾對圖像進行特定的解讀([[:​preferred reading]])。即,「詞語錨定了所指的浮動鍊條」
 +
 +> All images are polysemous: they imply a "​floating chain" of signifieds. Every society develops techniques to fix the floating chain of signifieds in such a way as to counter the terror of uncertain signs. The linguistic message serves as one of these techniques (Barthes, 1977:​38-39).
 +
 +**References**
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 +* Barthes, R. (1977). Image-Music-Text (S. Heath, Trans.). London: Harper Collins.
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 +== Metadata/​Backlinks ​
 +
 +{{backlinks>​.}}
 +{{tag>}}