User Tools

no way to compare when less than two revisions
Differences

This shows you the differences between two versions of the page.


—anchorage [2016/10/23 04:11] (current) – created - external edit 127.0.0.1
Line 1: Line 1:
 +
 +== anchorage [錨定]
  
 +[[:people:Roland Barthes]](1977) 用這個詞彙來說明：觀眾解讀圖像意義時，會受到圖說文字影響的現象。
 +
 +圖片或照片屬於意義開放的文本，文字則用來引導觀眾對圖像進行特定的解讀([[:preferred reading]])。即，「詞語錨定了所指的浮動鍊條」
 +
 +> All images are polysemous: they imply a "floating chain" of signifieds. Every society develops techniques to fix the floating chain of signifieds in such a way as to counter the terror of uncertain signs. The linguistic message serves as one of these techniques (Barthes, 1977:38-39).
 +
 +**References**
 +
 +* Barthes, R. (1977). Image-Music-Text (S. Heath, Trans.). London: Harper Collins.
 +
 +
 +
 +
 +== Metadata/Backlinks 
 +
 +{{backlinks>.}}
 +{{tag>}}