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aberrant_decoding [2016/10/23 04:12] (current) – created - external edit 127.0.0.1
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 +== aberrant decoding [歧異解碼]
 +[[:people:Umberto Eco]](1965)用某一符碼系統進行編碼的訊息,被另一符碼系統解碼的狀況。因此,要傳達的本意與實際上被接收的意義是不同的。Eco 提出此現象,質疑「訊息之中包含意義」的觀點。
  
 +例:相同的一則新聞,在股票經紀人、家庭主婦、工程師,會有不同的解讀與意義。
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 +Eco 認為歧異解碼是大眾傳播的通則。引申為,真正能影響意義傳播的,不是由於作者的原意或訊息內含的意義,而是讀者或接收者用來解碼的符碼系統。(Fiske, 1994)
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 +**References**
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 +* Eco, U. (1965). Towards a semiotic inquiry into the television message. In J. Corner & J. Hawthorn (Eds.), Communication Studies (pp. 131-149). London: Arnold.
 +* Fiske, J. (1994). aberrant decoding. in Key concepts in communication and cultural studies (2 ed.). London: Routledge. 
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 +== Metadata/Backlinks 
 +
 +{{backlinks>.}}
 +{{tag>}}