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+ | == aberrant decoding [歧異解碼] | ||
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+ | 例:相同的一則新聞,在股票經紀人、家庭主婦、工程師,會有不同的解讀與意義。 | ||
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+ | Eco 認為歧異解碼是大眾傳播的通則。引申為,真正能影響意義傳播的,不是由於作者的原意或訊息內含的意義,而是讀者或接收者用來解碼的符碼系統。(Fiske, | ||
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+ | **References** | ||
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+ | * Eco, U. (1965). Towards a semiotic inquiry into the television message. In J. Corner & J. Hawthorn (Eds.), Communication Studies (pp. 131-149). London: Arnold. | ||
+ | * Fiske, J. (1994). aberrant decoding. in Key concepts in communication and cultural studies (2 ed.). London: Routledge. | ||
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+ | == Metadata/ | ||
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+ | {{backlinks> | ||
+ | {{tag>}} |