A machine-like new medium-theoretical examination of interactive TV /Kim & Sawhney(2002)
Citation - Kim, P., & Sawhney, H. (2002). A machine-like new medium-theoretical examination of interactive TV. Media, Culture & Society, 24(2), 217-233.
歐盟一些國家(UK, Germany, Sweden, France and Italy)與加拿大, 1990s 初期實驗性的隨選視訊服務 (Carey, 1997).
這些形形色色不同的計劃,使得難以定義一個互動電視的原型。但可以從兩個方向理解互動電視:微觀、宏觀
微觀(Interactive TV writ small): 由技術、媒體計畫、市場與規則來了解互動電視(frames interactive TV in terms of technologies, media projects, markets and regulations)
宏觀(Interactive TV writ large): 在社會歷史脈絡中,籌組資訊通訊技術的模式(understands interactive TV as one particular model of organizing information and communication technologies (ICTs) within their broader historical context)。
宏觀上,互動電視是在未來高科技家庭中,建立一全面性家戶傳播系統願景的物質實現 (interactive TV represents the physical manifestation of a vision to build a comprehensive domestic communication system for the high-tech home of the future (Booth, 1999; Hurley, 1978; Martino, 1979; Thomas, 1998).